Shorten Sales Cycle With Customer References

Leverage authentic customer experiences to accelerate your sales process and drive conversions.
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Struggling with Long Sales Cycles?

The modern buyer is more informed than ever—conducting extensive research before deciding. Therefore, your sales team must work harder to build trust and close deals.

Skeptical buyers

who hesitate to commit, requesting more proof and comparisons before deciding. 

Credibility challenges

that prolong deal closures, as prospects struggle to differentiate your solution from competitors.

Slow decision-making

due to a lack of social proof, forcing sales reps to engage in repetitive explanations.

Increased deal scrutiny

where prospects demand extensive case studies, testimonials, and ROI justifications before committing.

The result?

An inefficient sales cycle with tedious negotiations, squandered deals, and a sales team failing to hit targets.

How Customer References Accelerate Sales

Customer references validate buyer's needs at every stage of the sales cycle, ensuring a smoother sales experience.
If you showcase authentic success stories, you will:
The modern buyer is more informed than ever—conducting extensive research before deciding. Therefore, your sales team must work harder to build trust and close deals.
1
Customer references reduce hesitation by removing the uncertainty that slows down deals and leads to wasted time. In return, this makes decision-making faster and more confident.
2
When your sales reps are equipped with credible, real-world success stories, their confidence grows. The more confident your sales reps are—the more sales they achieve.
3
By showcasing customer references, you differentiate your solution from competitors. You’ll prove it works through satisfied and successful customers, which builds stronger credibility.
4
Customer references boost the efficiency of your sales process with tools that reduce time spent on overcoming objections. When prospects see tangible evidence of success, sales reps spend less time explaining the product's potential and more time closing deals. 
5

Break down logistical barriers and see the difference immediately. 10x your return in just 90 days.

Matt Green
CRO of Sales Assembly

“Deeto has been a game-changing tool for our marketing and sales efforts. It has allowed us to seamlessly leverage our existing champions to speed up our sales cycles and, ultimately, win more deals.

Matt Green
CRO of Sales Assembly

“Deeto has been a game-changing tool for our marketing and sales efforts. It has allowed us to seamlessly leverage our existing champions to speed up our sales cycles and, ultimately, win more deals.

Matt Green
CRO of Sales Assembly

“Deeto has been a game-changing tool for our marketing and sales efforts. It has allowed us to seamlessly leverage our existing champions to speed up our sales cycles and, ultimately, win more deals.

Matt Green
CRO of Sales Assembly

“Deeto has been a game-changing tool for our marketing and sales efforts. It has allowed us to seamlessly leverage our existing champions to speed up our sales cycles and, ultimately, win more deals.

Matt Green
CRO of Sales Assembly

“Deeto has been a game-changing tool for our marketing and sales efforts. It has allowed us to seamlessly leverage our existing champions to speed up our sales cycles and, ultimately, win more deals.

Matt Green
CRO of Sales Assembly

“Deeto has been a game-changing tool for our marketing and sales efforts. It has allowed us to seamlessly leverage our existing champions to speed up our sales cycles and, ultimately, win more deals.

Jordan Davis
VP of Solution Engineering of Salesbricks

Deeto is an amazing tool that helps build immediate confidence with prospects by connecting them to your current customers. It's easy to configure and you see the value from it almost instantaneously.

Anita Kostadinov
Chief Client Officer of SmartSites

It has been very easy to invite our happy clients to join the platform and share their experiences with our prospects. It used to be a hassle to get leads and existing customers in touch, involving multiple departments and schedules.

Amber Heffner
Director of Customer Advocacy of ParentSquare

It was a challenge to not only remember all the different locations, but also to search for the content we were looking for. Finding Deeto was almost too good to be true. We are so excited to now have a user-friendly platform that does exactly what we need!

Danielle Stewart
Director of Customer Advocacy of Go1

Deeto has been an invaluable tool for our team when launching our reference program. The platform has made it a breeze to allow customers to opt-in and the assets created are the cherry on top!

Carmi Lañada
Director of Operations of Callbox

Maintaining a pool of references used to be a very tedious manual task. Deeto has made this process so much easier for us. We're also able to get valuable reviews, user stories and quotes.

Amit Levy
EVP, Sales at Made4Net

Deeto and the team helped us build a successful advocacy program and create a solid foundation that supports both brand, marketing and sales activities. With Deeto, our customers play a bigger role in our growth.

Matt Green
CRO at Sales Assembly

Deeto has been a game-changing tool for our marketing and sales efforts. It has allowed us to seamlessly leverage our existing champions to speed up our sales cycles and, ultimately, win more deals.

Deeto FAQs – Answers to Your Common Questions

Find answers to the most common questions about Deeto here. Feel free to get in touch if you can’t find what you’re looking for.
How do I invite a reference to join my advocacy program?
  • You have 3 different ways to invite references to your platform: 
    • Clicking the “Add reference” button on the upper right corner of your Deeto Reference dashboard
    • Directly through your CRM, if integrated
    • A shareable, public self-registration link 
    • Specialized Campaigns

Can I change my prompts and questions that I initially added during onboarding?

Of course. If you are interested in making any changes to your profile please email us.

I invited a bunch of references that are still pending. How can I increase my conversion rates and encourage them to sign up?

Congrats on starting your journey. Here are some tips we recommend:

  • Make sure the incentive is clear in your communications 
  • Make sure the invites are sent through the account owner’s email address
  • Utilize the "Request Contribution" function

Are you able to upload existing content to Deeto?

Deeto is currently able to facilitate only content that was created through the platform’s onboarding.

Can I customize my brand colors and themes?
  • Yes! Deeto allows you to customize the interface in order to match your brand’s theme. This can be done in various different parts of the Deeto journey including: 
    • Reference onboarding 
    • Self-registration landing pages
    • Invite emails
    • Referral campaigns 
    • Social Proof widget

I invited a reference who is no longer a referenceable customer. Can I disable them in the system?

Yes. You have a disable button in each reference’s profile.

What types of customers should I invite to Deeto?

We recommend the following: 

  • Start by inviting your absolute best customers. These are the ones you always reach out to for reference calls, etc..
  • Next, invite the masses. You have full control over which content is being approved, displayed, and shared, so there is absolutely no risk involved.

What support can I expect from Deeto? Do they offer unlimited support plans?

We are here for you, every step of the way. Feel free to reach out to us through Slack, email, or the platform’s support chat.

How can I increase the number of seats I have on my current plan?

Deeto’s model places no limit on the amount of references and advocates you can invite, regardless of your package. The pricing is Seat based, meaning you are paying per amount of internal Deeto users. If you would like to grow your account, please feel free to reach out and we will help curate your plan.

Once I create content in Deeto, how can I share that with others?

Each content piece has its own shareable link! Once a social proof asset was created by one of your references & approved by your Deeto champion you will be able to easily click on that piece and generate a shareable link.

How can I best enable Deeto for my sales team?

Deeto offers you multiple options to set your team up for success by scheduling a team onboarding session with one of our Deeto Success representatives.

On average, how long does the reference onboarding process take?

Our onboarding process takes around eight minutes for full competition (quote, review, User Story, and Video testimonial).

What integrations do you offer with Deeto?
  • Deeto integrates directly with:
    •  the two leading CRMs today Salesforce and HubSpot 
    • The leading peer-to-peer review platform G2

Can I customize my brand colors and themes?
  • Yes! Deeto allows you to customize the interface in order to match your brand’s theme. This can be done various different parts of the Deeto journey including: 
    • Reference onboarding 
    • Self-registration landing pages
    • Invite emails
    • Referral campaigns 
    • Social Proof widget

Can I invite multiple references at once?
  • Yes, you can. There are 3 ways to do so:
    • A shareable, public self-registration link 
    • Sharing a list of potential references you would like to invite with your dedicated customer success manager
    • Deeto’s Automations feature