This wasn’t a career change – it’s a continuation of a mission I’ve been chasing for years: helping companies turn customer insight into meaningful business action.
During my decade at Highspot, I had the rare opportunity to help build something big from the ground up. We scaled with intention, indexed on quality, and always put the customer at the center. We were customer-obsessed. It was at the core of everything we did. But ironically, that passion created complexity – every team trying to do the right thing for our customers, often in different ways, through different systems, with different goals.
That fragmentation, despite the best intentions, created friction. And it raised a hard question I kept coming back to: How do we create a unified experience for our customers when every team sees and engages with them differently?
I didn’t initially see this as the start of a new chapter. I saw it as a problem to solve – a challenge I was eager to take on. I wanted a system that could listen to signals across the customer journey, surface what matters most, and help teams – from marketing to product to account teams – act in harmony. To hear the full voice of the customer and act on it with clarity and precision. That’s what ultimately led me to Deeto – it almost felt like destiny.
The Friction Hidden in Good Intentions
The challenge I was trying to solve wasn’t unique to Highspot. Nearly every growth-stage company hits this point: your teams grow fast, your systems get specialized, and your customers suddenly feel like they’re talking to five different versions of the same company.
I didn’t want to lose the magic of being customer-led. I wanted to operationalize it. To build something that could connect the dots across the company – and actually reduce the burden on customers while improving the experience.
So when I came across Deeto, it hit different. This wasn’t just another tool. It was an AI-native way to make that vision real.
A Smarter Way to Grow – With Customers at the Core
Deeto is an AI-native platform, purpose-built to solve the exact challenge I’ve been trying to crack for years. It doesn’t just collect feedback or highlight engagement metrics – it actively listens across every customer touchpoint, analyzes those signals, and deploys intelligent agents to activate the right actions, at the right moment, across your business.
That means it can help demand gen teams surface proof points that move pipeline. It can help product marketers ensure real product-market resonance. It can help CS teams catch and respond to churn signals early. And it gives every team – not just marketing – a direct line to the customer, powered by that customer’s actual experience, not guesswork.
That’s what drew me in. Not just the innovation, but the opportunity to help shape the future of what it means to be truly customer-led.
I Joined to Build. Again.
There’s something electric about this stage of a company. The foundation is solid, but the blueprint is still in your hands. You get to shape the culture, define the narrative, and build the systems that scale.
Deeto has something truly special – a visionary product, a tenacious team, and a shared belief that customers should truly guide strategy. And, we’re just getting started.
As CMO, I’m here to help build the next era of this category: one where customer voice isn’t a one-off quote, case study, or yet another survey response – it’s a system that powers go-to-market, informs product decisions, and unlocks growth at every stage.
That means building marketing from the ground up with an eye toward influence, not just awareness. It means operationalizing customer insights across campaigns, content, messaging, and roadmap planning. And it means championing the professionals – from marketers to enablement to product leaders – who’ve long understood that our most powerful growth lever is the customer.
What Are the Key Takeaways
If you’re reading this, you’re likely trying to solve a similar challenge. How do we better serve our customers? How do we use AI responsibly to scale empathy, not just efficiency? How do we turn customer input into actual business advantage?
My answer is this: stop treating customer insights like isolated artifacts. Start treating them like a living ecosystem. Build the systems and processes that allow your teams to hear, understand, and act – consistently and cross-functionally.
And if you’re a marketing, product, or CX leader who’s on this journey, I’d love to compare notes. That’s how we all get better.
Let’s Build the Next Era of Customer-Led Growth Together
If you’ve followed my work, you know I believe in the power of community. So this isn’t just a role change – it’s an open invitation.
If you’re a customer-led leader who’s trying to amplify the voice of your customers, simplify the chaos of siloed systems, or build a better experience across the customer lifecycle: let’s talk.
I’m here to share, learn, and build – with you.
Let’s make customer-led growth more than a mantra. Let’s make it a movement. Let’s build something that makes our customers proud.
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