Backed by $17M in Funding, Deeto Is Scaling Customer Voice Into a GTM Powerhouse

We're building the infrastructure to turn customer voice into a dynamic engine for trust, growth, and innovation.
Shawnna
1 Jul
 
2025

Today is a milestone moment for Deeto. We’re thrilled to announce our $12.5 million Series A, led by Jump Capital with participation from UpWest, TAL Ventures, Mertor, TAU Ventures and a group of forward-thinking partners who share our belief: that the most powerful growth engine isn’t your product, pitch, or pipeline — it’s your customer.

At Deeto, we’re on a mission to turn authentic customer voice into structured, scalable, and revenue-driving insights. And now, with fresh capital and expanding momentum, we’re doubling down on building the future of how businesses earn trust, convert buyers, and inform innovation.

Why Now: Why Authentic Truth Has Become the New GTM Currency

Buyers have changed. They don’t want vendor-sourced promises. They want voices they can trust. They want to learn from people who’ve done it before them — on their own terms, in their own time.

But while buyer behavior has evolved, most go-to-market systems and processes haven’t. Static case studies, manual reference processes, siloed single point-in-time NPS scores, and customer stories buried in decks just aren’t enough anymore.

What today’s buyers need is the real truth, delivered in real time.

That’s why Deeto exists. We’ve built the only AI-native platform that helps companies activate the voice of their customers across every stage of the buyer and customer journey. And we’re only getting started.

What We Do: Turn Customer Voice into a Growth Engine

Deeto transforms how businesses collect, manage, and activate customer voice. Using our platform, companies like Atlassian, Dropbox, Klaviyo, Bloomreach, and 6Sense are able to:

  • Capture what matters — quotes, insights, references, and stories — without the manual chase
  • Turn it into impact — automatically package content into personalized microsites, social proof, and sales-ready materials
  • Put it to work — deliver the right voice, at the right moment, across websites, campaigns, sales cycles, and more

The result?

  • 20–30% faster sales cycles
  • 15–25% higher win rates when Deeto is active in a deal
  • 34%+ lift in conversion on Deeto proof-enhanced web pages


What's Next: A Sneak Peak at Deeto 2.0

With our Series A, we’re accelerating into our next chapter: Deeto 2.0.

Deeto 2.0 isn’t just a new version of our platform — it’s a reimagined foundation for how companies scale trust, truth, and relationships in a post-AI, post-hype world. We’re moving from proof points to customer intelligence infrastructure.

To support this evolution, we’re introducing a new layer to our platform: Deeto AI Agents — purpose-built intelligence that helps teams go from insight to action without adding headcount.

These agents aren’t just automation for automation’s sake. They’re about scaling what’s real — the voices, insights, and stories that actually influence how businesses grow.

In a world where AI-generated content is flooding every channel, the only voice that cuts through is the one that’s real. The lived experience of your customers isn’t just a nice-to-have. It’s your most defensible advantage.

With this funding and momentum, Deeto is here to make that advantage accessible, scalable, and felt — everywhere it matters.

Stay tuned for more on the Deeto 2.0 front.

To our customers, partners, and new believers: thank you for trusting us to build something bold. If you’re ready to turn your customer voice into a competitive edge, reach out or follow us as we shape what’s next.

The future is customer-led. Powered by Deeto.