Turning Reviews Into Revenue: Deeto + G2 Integration Is Here

Your customers are saying incredible things about you on G2.
Now, you can turn that praise into pipeline – automatically.

We're excited to announce a powerful new integration between Deeto and G2, launching as part of G2’s June 2025 Innovation Release. This partnership allows mutual customers to seamlessly bring their G2 reviews into Deeto, connect them to reference profiles, and publish them across marketing, sales, and customer advocacy channels – with full control.

Deeto helps turn customer voices into a strategic growth engine – by unifying reviews, references, testimonials, and customer stories in one platform. Now, with this new G2 integration, your best G2 reviews can automatically fuel every stage of the buyer journey – from discovery to deal close.

What’s New: Sync G2 Reviews Into Deeto

The Deeto + G2 integration makes it easy to:

• Import verified G2 reviews directly into your Deeto workspace
  
• Assign each review to a customer reference or advocacy profile
  
• Use that content across microsites, campaigns, and embedded widgets
  
• Filter by star rating, keywords, and reviewer type
  
• Control which reviews are activated, and where

It’s advocacy, made scalable – and deeply personal.
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Why It Matters

In today’s B2B landscape, buyers trust customers more than brands.
Yet most teams still struggle to bridge the gap between G2 reviews and their GTM strategy.

This integration solves that.

•  Faster Content Activation: Surface and deploy real reviews without hunting for screenshots or quotes.

• Unified Advocacy Strategy: Use G2 reviews alongside your reference content, video testimonials, case studies, and more- inside one platform.

•  Increased Reach & Conversion: Bring a trusted voice into every sales interaction, website experience, and follow-up.

• Customer-Controlled: You choose which reviews are activated and how they’re used.
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Who This Is For

You’ve worked hard to build a strong presence on G2. This integration helps ensure those great reviews reach their full potential across the entire buyer journey. Here’s why this matters — for every part of your GTM team:

Customer Marketing
You already know the power of advocacy — but it’s time to scale it.
With this integration, you can easily turn G2 reviews into dynamic content across your programs: nurture streams, community content, reference hubs, and more — without manual work or copy/paste hacks.

Product Marketing
G2 reviews are packed with customer language and proof points.
Now, you can seamlessly bring them into your product marketing narratives: reinforce positioning, enrich launches, support competitive plays, and arm sellers with proof that resonates.

Sales Enablement
Buyers trust peers — but sellers often struggle to bring authentic customer voice into live deals.
This integration lets you surface the right G2 reviews at the right moment — personalized for deal stage, industry, or persona — to drive conversion and speed sales cycles.

CMO
You’ve invested in building customer trust — it’s time to turn that trust into pipeline and revenue.
This is an easy lever to expand your advocacy strategy, improve content ROI, and align marketing and sales around real customer proof — activated everywhere buyers engage.

You already earned your customer’s love.
Now, Deeto + G2 lets you fully leverage it.
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How It Works

1. Opt In
   Contact your Deeto CSM to enable the integration. You’ll share any preferences (e.g., only import 5-star reviews, specific product lines, etc.).
   
2. Activate
   Deeto will coordinate with G2 to verify your license and configure your access.
   
3. Import + Match
   Reviews appear in your Deeto dashboard. Choose which ones to import, and match them to reference profiles.
   
4. Publish
   Use G2 reviews across:
   

• Deeto Microsites
• ‍Website & campaign Widgets
  

• Buyer-specific Advocacy Experiences
  

All while keeping full control over what goes live and where.
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Ready to Get Started?

This integration is available to mutual G2 and Deeto customers starting June 2025.

If you’re already a Deeto customer: Reach out to your CSM to activate — it’s quick and easy to enable. Available to G2 customers on Review Growth+Core, Growth+Core+BI, Growth+Core+Content, or those licensing G2 Content via Extra Impact. If you're unsure about your eligibility, we're happy to check with G2 on your behalf.

If you’re new to Deeto: Let us show you how Deeto + G2 can turn customer voice into your most powerful revenue driver. Book a demo here.

Your customers have already spoken on G2.
Together, we’ll help you make sure their voices are heard — and drive your next wave of growth.

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